FEG Growth Continues With Purchase Of 3 Going Bonkers Locations

ITASCA, IL — Family Entertainment Group reports that it has acquired three Going Bonkers facilites, maintaining its steady growth. The three locations are in Quincy, IL; Columbia, MO; and Topeka, KS.

The three Going Bonkers sites join the portfolio of successful parks and entertainment centers owned by FEG, including Bonkers Fun House (Peabody, MA); Funtrackers (Corpus Christi, TX); GameRoom Sawgrass (Sunrise, FL); Hollywood Fun Park (Crestwood, IL); and Freedom Station (Prescott Valley, AZ). The locations will be included in Family Entertainment Groups’ Bonkers brand.

The locally renowned Going Bonkers locations feature multi-level indoor playgrounds, games, party rooms and cafes. They previously were owned and operated by Richard and Lori Houseweart and Tim Anderson, who will continue to operate the Lewisville, TX location in addition to managing their other business interests.

"I’ve been fortunate to work with many companies over the years," said Richard Houseweart. "I can honestly say without reservation that none have been more honest, fair and pleasant to deal with than FEG. We are confident that Going Bonkers is in good hands going forward."

FEG director of business development Ray Smith hailed the acquisition. "Going Bonkers is a perfect fit for FEG, aligning with our strategy of acquiring high-quality, well-operated locations and driving the business to the next level through strategic investment, technology and innovation," he explained.

As part of the acquisition, Family Entertainment Group plans to enhance the operation over the next year with a new games and attractions package, restaurant expansion, exterior renovations and improved online presence.

Family Entertainment Group is a leader in gameroom design, development, consulting and operations. Owning and operating world-class family-oriented entertainment facilities nationally and internationally since 2004, FEG provides services and innovative arcade solutions for a wide array of industry sectors including water park resorts, amusement parks, bowling centers, family entertainment centers, hotels, movie theaters, restaurants, retail stores, water parks and more.

MOVING FORWARD: Family Entertainment Group president George Smith (left) reviews plans for new games and attractions at the Going Bonkers family fun centers with the chain’s previous owners, Lori and Richard Houseweart. They will continue to operate the Lewisville, TX location, which now is one of FEG’s Bonkers centers.

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